Shape
This is a poster designed by Paul Rand for IBM computers. Paul Rand uses shape so effectively in this poster. The shapes are very basic in form but are used effectively to illustrate a logo and brand. The shapes he uses to illustrate a bee are very simple and geometric yet they completely embody an insect that is very visually complex in real life.
Movement
This ford logo contains allot of movement. It is not mistake that this logo contains allot of movement because Ford is a car company and cars...dun dun duh.. MOVE. The F in Ford is so fluid and active. The fact that the three last letters are connected together makes the logo so much more fluid.
Scale
This is a poster that uses scale to be effective. The letters are so big that they make the people in the poster look like ants. Scale is important in this poster because it shifts the readers focus to the text, which is the most important part.
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